Le Groupe Télégramme
Le groupe Télégramme est un acteur majeur de la presse régionale en Bretagne. Créée en 1944, il s’est développé au fil des années pour devenir un véritable groupee multimédia. Aujourd’hui, il ne se limite plus au quotidien papier : il propose également une version numérique, des sites spécialisés et des événements pour renforcer sa proximité avec les lecteurs. Le groupe emploie plusieurs centaines de journalistes et de collaborateurs, ce qui lui permet d’assurer une information fiable et réactive au quotidien.
Le quotidien Le Télégramme
Le Télégramme est lu chaque jour par des milliers de Breton. Il diffuse des informations locales, régionales et nationales. Le journal parle aussi de sport, de culture et de la vie quotidienne en Bretagne. Grâce à son site internet et à son application, les lecteurs peuvent aussi accéder aux articles en ligne.
Prospection pour Le Télégramme
Le projet de prospection vise à trouver de nouveaux abonnés. L’idée est de mettreen avant les points fort du Télégramme : des informations locales de qualité, un format numérique pratique et une forte proximité avec ses lecteurs.
Les résultats de la prospection téléphonique
| Amandine | Moyenne classe | Total classe | |
| Appels totaux | 314 | 245,5 | 5646 |
| Appels aboutis | 120 | 87,3 | 1920 |
| Appels argumentés | 120 | 70,7 | 1414 |
| Accords | 42 | 18,1 | 402 |
| Refus | 100 | 54,5 | 1035 |
| Taux d’appels argumentés | 38,22% | 34,12% | |
| Taux de conversion net | 35,00% | 28,35% | |
| Taux de conversion brut | 13,38% | 7,15% |
Bilan
Cette opération m’a permis de développer mes compétences en communication téléphonique et en argumentation commerciale. J’ai appris à présenter une offre de manière claire et à m’adapter aux réactions des clients. J’ai aussi mieux compris l’importance de l’écoute et de la gestion des objections.
Les principales difficultés rencontrées ont été de réussir à joindre certains clients, de faire face à la méfiance envers les offres gratuites, et de convaincre des personnes peu intéressées par le journal du dimanche.
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