1. L’entreprise : Les Vergers de Kermabo, le goût du vrai
Nichés à Guidel, dans le Morbihan, les Vergers de Kermabo sont une exploitation familiale créée en 1985 par Anne et Eugène Le Guerroué.
Aujourd’hui, leur fille Maud et son conjoint Sébastien Le Romancer perpétuent la tradition avec passion, sur plus de 10 hectares de vergers biologiques.
L’entreprise produit des cidres fermiers bio, du pommeau de Bretagne, du jus de pomme artisanal et du vinaigre de cidre.
Leur philosophie : préserver le terroir breton, valoriser les variétés anciennes de pommes et proposer des produits authentiques et responsables, directement issus du verger.
🍏 Un savoir-faire local, une production bio, un goût unique : voilà la signature Kermabo.
2. Mon action commerciale : “Le Pack Terroir Breton”
Dans le cadre de mon BTS NDRC, j’ai mis en place une action commerciale pour dynamiser les ventes locales des Vergers de Kermabo.
L’objectif ? Associer deux produits emblématiques bretons dans une même offre :
👉 une terrine artisanale et une bouteille de cidre bio de Kermabo.
Objectifs :
- Créer une offre locale attractive, valorisant la production régionale.
- Séduire les restaurants, épiceries fines et cavistes bretons.
- Favoriser la vente additionnelle en jouant sur l’accord mets/boisson.
Démarche :
- Création d’un pack découverte “Cidre & Terrine”, avec une fiche argumentaire claire.
- Prospection de commerces et restaurateurs sensibles aux produits locaux.
- Proposition de dégustations pour faire connaître la qualité des produits.
🎯 Une action qui valorise le terroir, dynamise les ventes et renforce la notoriété locale de la cidrerie.
🌟 3. Une action 100 % bretonne, 100 % authentique
Ce projet s’inscrit dans une démarche de valorisation des circuits courts et de promotion du savoir-faire artisanal breton.
Les Vergers de Kermabo incarnent parfaitement les valeurs du développement durable, de la qualité et du lien humain.
En associant goût, authenticité et proximité, cette action commerciale démontre que la vente moderne peut aussi rimer avec tradition et respect du terroir.
💬 “Faire découvrir la Bretagne autrement, à travers des produits qui racontent une histoire.”
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